The Saskatchewan Chamber of Commerce partnered with ISM Canada for a preliminary project to help them towards their mandate of increasing Indigenous Engagement within the province of Saskatchewan. They required insight into survey data to highlight key geographic areas to focus their efforts.

ISM Canada’s Spatial Analytic solutions offer companies the ability to gain invaluable insight into their data. The analysis allows companies to solve complex location-orientated problems and better understand where and what is occurring while identifying characteristics of places and the relationships between them.

Challenge

The Chamber recently conducted a survey of member organizations to explore five key focus areas related to their Indigenous Engagement program. Upon review of the survey results, it became evident that an advanced analysis, designed to highlight key geographic areas, would allow the Chamber to facilitate improved Indigenous Engagement throughout the province.

Solution

To align the Chamber’s overarching goal to highlight key geographical areas, an analysis of their survey results was conducted using spatial analytics techniques to identify insights.

The solution included:

• Providing a series of spatially distributed views of key survey responses overlaid with relative Indigenous population data provided by Statistics Canada
• Grouping of thousands of raw data points into logical themes providing a completely new view of the data from which to draw insights
• A report and presentation to summarize the findings and provide recommendations on next steps

Result

By focusing on spatial analysis and leveraging the insights uncovered by the project team of data scientists, the Chamber is now better positioned to tailor their outreach, engagement, and educational programs with an informed geographic focus backed by spatial insights. In future years, analyses can be repeated to measure changes and improvements in the analyzed survey topics.

The project team collaborated with the Chamber throughout the project and delivered a final report and presentation, summarizing their findings. As a result, the Chamber has a new innovative view into its data, and a roadmap for further analysis in the future.

“The need to see and understand data has never been more important. The more ways we can use information to our advantage, the better decisions we will make. The work by ISM on our Indigenous Engagement Charter survey will make our results more impactful and we appreciate their work immensely.”

Steve McLellan, Chief Executive Officer
Saskatchewan Chamber of Commerce